Communication Studies (CMNS) 380

Corporate Communication (Revision 4)

CMNS 380 Course image

Revision 4 is closed for registrations, replaced by current version.

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Delivery Mode: Individualized study online

Credits: 3

Area of Study: Social Science

Prerequisite: None. If the student has no management experience, ADMN 232 or COMM 243 is recommended.

Precluded course: CMNS 380 cannot be taken for credit if credit has already been obtained for HSRV 376

Faculty: Faculty of Humanities & Social Sciences

Communication Studies home page

CMNS 380 has a Challenge for Credit option.

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Communication Studies 380: Corporate Communication is designed to provide students with new insights into the relationships among leadership, strategy, and communication, and to give practitioners of corporate communication a broad framework that helps them make effective decisions about communication approaches, priorities, and activities. Communication Studies 380 addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course gives students the opportunity to apply the concepts presented to real corporate settings and experiences.


  • Unit 1: Changing Concepts
  • Unit 2: Leadership
  • Unit 3: Public Consultation
  • Unit 4: Issue Management
  • Unit 5: Strategy
  • Unit 6: Change Management
  • Unit 7: Learning Organizations
  • Unit 8: Social Responsibility


To receive credit for CMNS 380, you must complete all assignments, must obtain at least 50 per cent on the assignments, and obtain an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:

Activity Grade Weight
Assignment 1 15%
Assignment 2 15%
Assignment 3 15%
Term Project Proposal 10%
Term Project 30%
Online Discussion 15%
Total 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: Weighting in grouped-study offerings may be altered to accommodate a classwork component.

Course Materials

All course materials are available online.

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.

Full information for the Challenge for Credit can be found in the Undergraduate Calendar.

Challenge Evaluation

To receive credit for the CMNS 380 challenge registration, you must achieve a grade of at least “D” (50 percent) on the examination.

Take home exam Exam Total
30% 70% 100%

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 4, August 2, 2017.

View previous syllabus