Communication Studies (CMNS) 380

Overview

Communication Studies 380: Corporate Communication is designed to provide students with new insights into the relationships among leadership, strategy, and communication, and to give practitioners of corporate communication a broad framework that helps them make effective decisions about communication approaches, priorities, and activities. Communication Studies 380 addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course gives students the opportunity to apply the concepts presented to real corporate settings and experiences.

Outline

• Unit 1: Changing Concepts
• Unit 2: Leadership
• Unit 3: Public Consultation
• Unit 4: Issue Management
• Unit 5: Strategy
• Unit 6: Change Management
• Unit 7: Learning Organizations
• Unit 8: Social Responsibility

Evaluation

To receive credit for CMNS 380, you must complete all assignments, must obtain at least 50 per cent on the assignments, and obtain an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: Weighting in grouped-study offerings may be altered to accommodate a classwork component.

Course Materials

All course materials are available online.

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.

Full information for the Challenge for Credit can be found in the Undergraduate Calendar.

• Undergraduate Challenge for Credit Policy
• Undergraduate Challenge for Credit Procedures

Challenge Evaluation

To receive credit for the CMNS 380 challenge registration, you must achieve a grade of at least “D” (50 percent) on the examination.

Undergraduate Challenge for Credit Course Registration Form

• Challenge for Credit Form