Communication Studies (CMNS) 380

Corporate Communication (Revision 3)

CMNS 380 Course image

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Delivery Mode: Individualized study online

Credits: 3

Area of Study: Social Science

Prerequisite: None. If the student has no management experience, ADMN 232 or COMM 243 is recommended.

Precluded course: (CMNS 380 cannot be taken for credit if credit has already been obtained for HSRV 376)

Faculty: Faculty of Humanities & Social Sciences

Communication Studies home page

CMNS 380 has a Challenge for Credit option.

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The purpose of Corporate Communication is to give practitioners of corporate communication a broad framework that allows them to make effective decisions about communication approaches, priorities, and activities.

The course addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course demands that students apply the concepts presented to real corporate settings and experiences.


  • Unit 1: Changing Concepts
  • Unit 2: Leadership
  • Unit 3: Public Consultation
  • Unit 4: Issue Management
  • Unit 5: Strategy
  • Unit 6: Change Management
  • Unit 7: Learning Organizations
  • Unit 8: Social Responsibility


To receive credit for CMNS 380, you must complete all assignments, obtain at least 50 per cent on the term project, and obtain an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:

Assign 1 Assign 2 Assign 3 Term Project Discussion Board Participation Total
20% 20% 20% 30% 10% 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: Weighting in grouped-study offerings may be altered to accommodate a classwork component.

Course Materials


There is no textbook for this course. Instead, students are required to read a series of current articles that are available in the Reading File or through the Digital Reading Room (DRR) of the Athabasca University Library.

Other Materials

The course materials also include a study guide, student manual, and a reading file.

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.

Full information for the Challenge for Credit can be found in the Undergraduate Calendar.

Challenge Evaluation

To receive credit for the CMNS 380 challenge registration, you must achieve a grade of at least ā€œDā€ (50 percent) on the examination.

Take home exam Exam Total
30% 70% 100%

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 3, September 8, 2008.

View previous syllabus

Updated May 17 2017 by Student & Academic Services