Communication Studies (CMNS) 380
Corporate Communication (Revision 3)
Delivery Mode: Individualized study online or grouped study (check availability).
Credits: 3
Area of Study: Social Science
Prerequisite: None. If the student has no management experience, ADMN 232 or COMM 243 is recommended.
Precluded course: CMNS 380 is a cross-listed course—a course listed under 2 different disciplines—HSRV 376. (CMNS 380 cannot be taken for credit if credit has already been obtained for HSRV 376)
Faculty: Faculty of Humanities & Social Sciences
Communication Studies home page
CMNS 380 has a Challenge for Credit option.
Overview
The purpose of Corporate Communication is to give practitioners of corporate communication a broad framework that allows them to make effective decisions about communication approaches, priorities, and activities.
The course addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course demands that students apply the concepts presented to real corporate settings and experiences.
Outline
Unit 1: Changing Concepts
Unit 2: Leadership
Unit 3: Public Consultation
Unit 4: Issue Management
Unit 5: Strategy
Unit 6: Change Management
Unit 7: Learning Organizations
Unit 8: Social Responsibility
Evaluation
To receive credit for CMNS 380, you must complete all assignments, obtain at least 50 per cent on the term project, and obtain an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:
| Assign 1 | Assign 2 | Assign 3 | Term Project | Discussion Board Participation | Total |
|---|---|---|---|---|---|
| 20% | 20% | 20% | 30% | 10% | 100% |
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Note: Weighting in grouped-study offerings may be altered to accommodate a classwork component.
Course Materials
Textbook
There is no textbook for this course. Instead, students are required to read a series of current articles that are available in the Reading File or through the Digital Reading Room (DRR) of the Athabasca University Library.
Other Materials
The course materials also include a study guide, student manual, and a reading file.
Challenge for Credit Course Overview
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
- Undergraduate Challenge for Credit Policy
- Undergraduate Challenge for Credit Procedures
Challenge Evaluation
To receive credit for the CMNS 380 challenge registration, you must achieve a grade of at least “D” (50 percent) on the examination.
| Take home exam | Exam | Total |
|---|---|---|
| 30% | 70% | 100% |
Undergraduate Challenge for Credit Course Registration Form
Current Grouped Study Locations
Note: All courses are subject to approval and availability| Institution | Contact | Dates | Delivery | Status |
|---|---|---|---|---|
| Medicine Hat College | Donna Miller 403 504 2209 dmiller@athabascau.ca | From: May-01-2013 To: Jun-30-2013 | Study Circle + Online Cross-listed with HSRV 379 CRN 7838 | Cancelled |
NOTE: Students registering in grouped study mode are advised that there may be some differences in the evaluation and course materials information indicated above.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 3, September 8, 2008.
View previous syllabus
Last updated by SAS 03/21/2013 11:16:16
