Corporate Communication (Revision 4)
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Delivery Mode: Individualized study online
Area of Study: Social Science
Precluded course: CMNS 380 cannot be taken for credit if credit has already been obtained for HSRV 376
CMNS 380 has a Challenge for Credit option.
Communication Studies 380: Corporate Communication is designed to provide students with new insights into the relationships among leadership, strategy, and communication, and to give practitioners of corporate communication a broad framework that helps them make effective decisions about communication approaches, priorities, and activities. Communication Studies 380 addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course gives students the opportunity to apply the concepts presented to real corporate settings and experiences.
- Unit 1: Changing Concepts
- Unit 2: Leadership
- Unit 3: Public Consultation
- Unit 4: Issue Management
- Unit 5: Strategy
- Unit 6: Change Management
- Unit 7: Learning Organizations
- Unit 8: Social Responsibility
To receive credit for CMNS 380, you must complete all assignments, must obtain at least 50 per cent on the assignments, and obtain an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:
|Term Project Proposal||10%|
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Note: Weighting in grouped-study offerings may be altered to accommodate a classwork component.
All course materials are available online.
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
|Take home exam||Exam||Total|
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 4, August 2, 2017.
View previous syllabus
Updated November 09 2017 by Student & Academic Services