Entrepreneurship (ENTP) 212

Entrepreneurship (Revision 6)

ENTP 212

Revision 6 is closed for registrations, see current revision

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Delivery Mode: Individualized study online with eTextbook

Credits: 3

Area of Study: Applied Studies
(Business and Administrative Studies)

Prerequisite: None

Precluded Course: ENTP 212 cannot be taken for credit if credit has already been obtained for SMBM 201.

Faculty: Faculty of Business

ENTP 212 is not available for challenge.

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**Note: Students registering in grouped study, or grouped study international mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.


This course is primarily intended for individuals who

  • may wish to start a business of their own.
  • have already started a small firm and may want to improve their entrepreneurial skills.
  • want to assess their own potential for such an option.
  • have an interest in entrepreneurship and the start-up and growth of a new enterprise.

The principal purpose of ENTP 212 is to provide you with a practical opportunity to realistically assess the potential of a new venture idea of your own and to assess the feasibility for a small business based on that idea. The course covers a range of topics that will increase your understanding of what it takes to succeed in an entrepreneurial career. It begins with an overview of entrepreneurship and the entrepreneurial process and then expands to consider how to find and evaluate a possible idea for a new business, how to buy an existing firm or acquire a franchise, how to develop a marketing and financial plan, and how to develop a feasibility study for a new business concept.


  • Lesson 1: Overview of Entrepreneurship and the Entrepreneurial Process
  • Lesson 2: Assessing Your Potential for an Entrepreneurial Career
  • Lesson 3: Exploring New Business Ideas and Opportunities
  • Lesson 4: Entry Strategies: Buy a Business
  • Lesson 5: Entry Strategies: Considering a Franchise
  • Lesson 6: Entry Strategies: Start a Business of Your Own
  • Lesson 7: Conducting a Feasibility Study: Market Assessment
  • Lesson 8: Conducting a Feasibility Study: Cost and Profitability Assessment
  • Lesson 9: Legal Issues and Considerations
  • Lesson 10: Where Can You Find the Money?


There are no examinations in ENTP 212, so your work on five participation exercises and two assignments is vital to your success in this course. To receive credit for ENTP 212, you must

  • achieve a passing grade on each of the participation exercises,
  • submit both assignments, and
  • achieve a course composite grade of at least C- (60 percent).
Activity Weighting
Participation Exercises (5 @ 2% each) 10%
Assignment 1 30%
Assignment 2 60%
Total 100%


To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Course Materials


Registration in this course includes an electronic textbook. For more information on electronic textbooks, please refer to our eText Initiative site.

Good, W. , & Mayhew, W. (2014). Building your dream: A Canadian guide to starting your own business (9th Ed.). Toronto: McGraw-Hill Ryerson. ISBN - 9780071338882

A print version of the eText may be available for purchase from the publisher through a direct-to-student link provided on the course website; you can also acquire the textbook on your own if you wish.

Other Resources

All other learning resources will be available online.

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 6, September 3, 2015.

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