Marketing Management (MKMT) 504
Marketing Management
Delivery Mode: Online
Credits: 3
Prerequisites: STMT 500
Faculty: Faculty of Business
Program: Master of Business Administration
Description
Marketing management presents the fundamentals of contemporary marketing and elaborates on the role marketing plays in various organizational settings. Through readings, cases, discussions, and assignments, you will examine the components of a marketing strategy and understand how that strategy links to the rest of the organization’s business strategy.
Athabasca University Library: Students are encouraged to browse the Library's Web site to review the Library collection of journal databases, electronic journals, and digital reference tools: http://library.athabascau.ca.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.