Marta Massi

Marta Massi, PhD, is Associate Professor of Marketing and MBA/LMD Program Director at Athabasca University, Canada. She was previously an Assistant Professor at Trent University and Brandon University, and a Lecturer at McGill University. Her research focuses on consumer behaviour, digital marketing, artificial intelligence, sustainability, and branding, particularly in the cultural and creative industries. She has published in leading journals such as Journal of Business Research, International Journal of Consumer Studies, Journal of Strategic Marketing, and Psychology & Marketing. Most recently, she edited the Routledge volume Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations.

She supports undergraduate and MBA students through course instruction, research supervision, and academic mentorship, and works closely with learners on capstone projects and research development. Students are encouraged to connect with Dr. Massi regarding research opportunities, MBA program pathways, marketing specialization guidance, and capstone project development.

Discover my research

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Research interests

• Branding
• Consumer Behaviour
• Arts Marketing

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Educational credentials

• PhD in Marketing Communications

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Professional affiliations

• American Marketing Association
• Academy of Marketing Science

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