Overview
Over time, digital technologies have become much more important to marketing. For example, digital advertising currently makes up nearly half of all global advertising spending, and both e-marketing and e-commerce continue to grow quickly. MKTG 410 encourages an applied understanding of digital technologies available for e-marketing and how they should be used, such as social media and video marketing.
Evaluation
To receive credit for MKTG 410, you must achieve a minimum grade of D (50 percent) on the final examination and an overall course grade of at least D (50 percent). Any assignment that is not submitted for marking will receive a grade of 0%. The weighting of each assessment activity is indicated in the table below:
| Activity | Weight |
| Assignment 1 | 10% |
| Assignment 2 | 15% |
| Assignment 3 | 25% |
| Final Online Exam | 50% |
| Total | 100% |
The final examination for this course must be requested in advance and written under the supervision of an AU-approved exam invigilator. Invigilators include either ProctorU or an approved in-person invigilation centre that can accommodate online exams. Students are responsible for payment of any invigilation fees. Information on exam request deadlines, invigilators, and other exam-related questions, can be found at the Exams and grades section of the Calendar.
Materials
This course either does not have a course package or the textbooks are open-source material and available to students at no cost. This course has a Course Administration and Technology Fee, but students are not charged the Course Materials Fee.
Digital course materials
Links to the following course materials will be made available in the course:
Stokes, R., & creative minds of Red & Yellow (2018). eMarketing: The essential guide to marketing in a digital world (6th ed.). Cape Town, South Africa: The Red & Yellow Creative School of Business. ISBN: 978-0-620-78058-2.
Retrieved from https://www.redandyellow.co.za/textbook/
Other Materials
Students will access all other course materials online.
Challenge for credit
Overview
The challenge for credit process allows you to demonstrate that you have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university-level course.
Full information about challenge for credit can be found in the Undergraduate Calendar.
Evaluation
To receive credit for the MKTG 410 challenge registration, you must achieve a grade of at least D (50 percent) on the examination.
Online Exam
Challenge for credit course registration form