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Marketing (MKTG) 406

Consumer Behaviour (Revision 9)

Status:

Open

Delivery mode:

Credits:

3

Area of study:

Applied Studies (Business and Administrative Studies)

Prerequisites:

MKTG 396 or an equivalent introductory marketing course.

Course start date:

If you are a:

Precluded:

None

Challenge:

MKTG 406 has a challenge for credit option.

Notes:

Students registering in grouped study mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized study counterparts.

Opened in Revision 9, February 4, 2021

Updated August 14, 2023

View previous revision