Overview
This course is primarily intended for individuals who
- may wish to start a business of their own,
- have already started a small firm and may want to improve their entrepreneurial skills,
- want to assess their own potential for such an option, or
- have an interest in entrepreneurship and the start-up and growth of a new enterprise.
The course covers a range of topics that will increase your understanding of what it takes to succeed in an entrepreneurial career. It begins with an overview of entrepreneurship and the entrepreneurial process and then expands to consider how to find and evaluate a possible idea for a new business, how to buy an existing firm or acquire a franchise, and how to develop a marketing and financial plan as part of a feasibility study for a new business concept.
The assignments in ENTP 212 provide you with a practical opportunity to realistically assess both the potential of a new venture idea of your own and the feasibility for a small business based on that idea. They will guide you through the completion of a comprehensive feasibility study of a new business concept, including detailed market and financial assessments. Throughout the course you will apply what you are learning and receive constructive feedback and support from an Academic Expert.
To succeed in this course, you should get started on the assignments as soon as possible. Give yourself enough time to do a great job; the concepts, skills, and techniques you learn along the way will form a solid foundation for an entrepreneurial career.
Learning outcomes
After completing ENTP 212, you should be able to
- describe the concept of entrepreneurship and assess your personal fit for undertaking an entrepreneurial business venture.
- identify, generate, and evaluate ideas for new business ventures.
- identify and describe the primary entry strategies and the risks associated with each.
- conduct a market assessment for a new venture idea, which includes a description of the product or service offering and details of strategies for pricing, promotion, and distribution.
- conduct a financial assessment for a new venture idea, which includes the development of pro forma financial statements.
- develop a two-part comprehensive feasibility study that includes an overview of your business concept, a detailed description of your market and competition, a marketing plan, a financial plan, and a concluding discussion regarding future plans regarding your new business.
Evaluation
There are no examinations in ENTP 212, so your work on the five assignments is vital to your success in this course. To receive credit for ENTP 212, you must
- submit all five assignments,
- achieve a grade of at least 50% on Assignments 4 and 5, and
- achieve a course composite grade of at least C- (60 percent).
| Activity | Weight | Complete by |
| Assignment 1 | 10% of final grade | Submit Assignment 1 after completing Lessons 1 and 2. |
| Assignment 2 | 20% of final grade | Submit Assignment 2 after completing Lessons 1 through 3. |
| Assignment 3 | 10% of final grade | Submit Assignment 3 after completing Lesson 7. |
| Assignment 4 | 30% of final grade | Begin working on this as soon as you receive feedback on Assignment 2. Submit Assignment 4 after completing Lesson 7 and after reviewing the feedback from Assignment 3. |
| Assignment 5 | 30% of final grade | Submit Assignment 5 after completing Lesson 10 and after reviewing the feedback from Assignment 4. |
| Total | 100% | |
To learn more about assignments and examinations, please refer to Athabasca University’s online Calendar.
*Receiving at least 50% on both of these assignments is required to pass the course.
Materials
Digital course materials
Links to the following course materials will be made available in the course:
Good, W., Croteau, M., Mayhew, W., Yap, R., & Ford, M. (2024). Building your dream: A Canadian guide to starting your own business (12th ed.). McGraw-Hill. ISBN 9781264850747.
Other Resources
All other learning resources will be available online.