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Office Hours at all locations:Mon to Fri from 8:30 a.m. – 4:30 p.m (MST)
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Delivery Mode: Individualized study online or grouped study, both options with eTextbook, with a video component.*
*Overseas students, please contact the University Library before registering in a course that has an audio/visual component.
Area of Study: Social Science
Faculty: Faculty of Humanities & Social Sciences
Communication Studies home page
Télé-université du Québec equivalency: COM 1001
CMNS 301 has a Challenge for Credit option.
CMNS 301 is a three-credit course that is intended to provide you with a grounding in the field of communication studies, a relatively new interdisciplinary field that draws many of its theoretical ideas about human communication from psychology, sociology, cultural studies, linguistics, philosophy, and literary studies. The course focuses on developing notions of mass communication in the twenty-first century and debates in the field.
Communication Theory and Analysis is intended to
Part I: Introduction
Part II: Persuasion
Part III: Media and Culture
To receive credit for CMNS 301, you must complete all assignments and obtain a composite course grade of at least D (50 percent). The weighting of the composite mark is as follows:
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Registration in this course includes an electronic textbook. For more information on electronic textbooks, please refer to our eText Initiative site.
Griffin, Em, et al. A First Look at Communication Theory. 9th ed. Boston: McGraw–Hill, 2015.
A print version of the eText may be available for purchase from the publisher through a direct-to-student link provided on the course website; you can also acquire the textbook on your own if you wish.
Most of the course materials for CMNS 301 are available online. There is also audio-visual material (DVD format) available through Athabasca University Library.
The Challenge for Credit process allows you to demonstrate that you have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university-level course.
Full information about Challenge for Credit can be found in the Undergraduate Calendar.
To receive credit for the CMNS 301 challenge registration, you must achieve a grade of at least D (50 percent) on the examination.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 7, April 21, 2016
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Updated October 24, 2019 by Student & Academic Services