Applied Project (APRJ) 699
The MBA Applied Project (APRJ-699) is an academic research paper completed in five months. The paper is a capstone undertaking completed with guidance from an academic supervisor. The Applied Project involves a review of the literature and the systematic application of frameworks, models, concepts, and theories from MBA courses to a specific business problem or situation, for which students develop practical recommendations.
Applied Project research typically involves an exploration of a managerial topic, issue, or problem. Here are just a few examples:
- A review of the relevant strategy literature and the application of internal and external environmental analyses to a company’s strategic plan.
- A review of the relevant marketing frameworks and application of relevant frameworks to a company’s plans for a new product or service.
- A review of the relevant project management literature on lessons learned and a critical assessment of a project in terms of shortcomings, best practices, and lessons learned.
- A review of the relevant human resources literature on competences and the application to a company’s needs for succession planning.
Many students have used the Applied Project to develop a business plan for the purpose of launching a new venture.
Applied Project abstracts and a number of full papers can be accessed within the AU Library’s Digital Thesis & Project Room.
The Applied Project paper is a master’s level academic paper, approximately 15,000 words in length. The paper is marked on a pass/fail basis and a grade of 70% is required to pass. The course is worth 9 credits and must be completed in five months.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.