Administration (ADMN) 415

Strategy and Technology Innovation (Revision 6)


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Delivery Mode: Individualized study online (with eTextbook)

Credits: 3

Area of Study: Applied Studies
(Business and Administrative Studies)

Prerequisites: ADMN 232, ECOM 320

Faculty: Faculty of Business

Sample Lesson

ADMN 415 has a Challenge for Credit option.

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ADMN 415: Strategy and Technology Innovation is a three-credit, senior-level course at Athabasca University in which you will learn how companies can strategically manage technology innovation and new product development. Technology innovation is considered to be a powerful means for companies to survive and compete in their markets. This course examines the strategies, tools, methods, and mechanisms companies need to implement in order to maximize their likelihood of success. Through studying a mix of the conceptual and the practical, you will think broadly about strategy as it is informed by the real-world application of technological innovations.

The concepts in this course apply to a variety of industries as well as not-for-profit organizations, as the fast pace of technological change affects a wide variety of businesses and institutions. Over three units, we will examine the strategies, tools, methods, and mechanisms companies need to implement in order to maximize their likelihood of success. The first lesson serves as an introduction to the course and underlines the importance of technological innovation in society and the economy. Unit 1, which consists of Lessons 2 through 5, explores the industry dynamics that shape the decisions and actions of individual firms. Unit 2, which consists of Lessons 6 through 9, covers the primary tools that help to develop a successful innovation strategy. Unit 3, which consists of Lessons 10 through 13, tackles the organizational and logistical questions of how firms implement their strategies.


Course Overview and Introduction

  • Lesson 1: The Importance of Technological Innovation

Unit 1: Industry Dynamics of Technological Innovation

  • Lesson 2: Sources of Innovation
  • Lesson 3: Types and Patterns of Innovation
  • Lesson 4: Standards Battles and Design Dominance
  • Lesson 5: Timing of Entry

Unit 2: Formulating Technological Innovation Strategy

  • Lesson 6: Defining the Organization’s Strategic Direction
  • Lesson 7: Choosing Innovation Projects
  • Lesson 8: Collaboration Strategies
  • Lesson 9: Protecting Innovation

Unit 3: Implementing Technological Innovation Strategy

  • Lesson 10: Organizing for Innovation
  • Lesson 11: Managing the New Product Development Process
  • Lesson 12: Managing New Product Development Teams
  • Lesson 13: Crafting a Deployment Strategy


To receive credit for ADMN 415 you must submit all three written assignments, participate in the online discussion, achieve a minimum grade of 50 percent on the Final Examination, and receive an overall course grade of D (50 percent).

Activity Weighting
Assignment 1 15%
Assignment 2 15%
Assignment 3 20%
Online Participation 10%
Final Exam 40%
Total 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: The final examination for this course must be taken online at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and a current web browser is available for your use at the invigilation centre.

Course Materials


Registration in this course includes an electronic textbook. For more information on electronic textbooks, please refer to our eText Initiative site.

Schilling, M. A. (2020). Strategic management of technological innovation (6th ed.). McGraw-Hill Education. ISBN 978-1-260-08795-6

A print version of the eText can be purchased from the publisher through a direct-to-student link provided in the course website; you can also acquire the textbook on your own if you wish.

Other Resources

All other learning resources will be available online.

Challenge for Credit Overview

The Challenge for Credit process allows you to demonstrate that you have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university-level course.

Full information about Challenge for Credit can be found in the Undergraduate Calendar.

Challenge Evaluation

To receive credit for the ADMN 415 challenge registration, you must achieve a grade of at least D (50 percent) on the examination.

Online Exam

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 6, October 8, 2020.

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