Administration (ADMN) 201

Introduction to Business Studies (Revision 3)

ADMN 201

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Delivery Mode: Individualized study online (with eTextbook)

Credits: 3

Area of Study: Applied Studies
(Business and Administrative Studies)

Prerequisite: None

Faculty: Faculty of Business

ADMN 201 has a Challenge for Credit option.

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**Note: Students registering in grouped study mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.


ADMN 201 is targeted toward people who want an overview of formal business studies at the university level. ADMN 201 introduces students to the fundamental business topics (or functions) that comprise the typical majors found in business studies at universities around the world, including accounting, finance, management, and marketing. ADMN 201 also covers a variety of business-related topics, including the business environments (economic, cultural, political, and legal, all from an international perspective), ethics and social responsibility, business types, and entrepreneurship. ADMN 201 covers much material and introduces students not only to business ideas and concepts, but also to the terms and concepts that are important for understanding modern business. Understanding these business terms will lay the groundwork for taking more in-depth business courses and for discussing business and management ideas in the workplace.


Part 1: Introducing the Contemporary Business World

  • Lesson 1: Understanding the Canadian Business System
  • Lesson 2: The Environment of Business
  • Lesson 3: Conducting Business Ethically and Responsibly
  • Lesson 4: Entrepreneurship, Small Business, and New Venture Creation
  • Lesson 5: The Global Context of Business

Part 2: The Business of Managing

  • Lesson 6: Managing the Business Enterprise
  • Lesson 7: Organizing the Business Enterprise
  • Lesson 8: Managing Human Resources and Labour Relations
  • Lesson 9: Motivating, Satisfying, and Leading Employees

Part 3: Managing Operations and Information

  • Lesson 10: Operations Management, Productivity, and Quality
  • Lesson 11: Understanding Accounting

Part 4: Principles of Marketing

  • Lesson 12: Understanding Marketing Principles and Developing Products
  • Lesson 13: Pricing, Promoting, and Distributing Products

Part 5: Managing Financial Issues

  • Lesson 14: Money and Banking
  • Lesson 15: Financial Decisions and Risk Management


Your final grade in ADMN 201 is determined by a weighted average of the grades you receive on three written assignments, a midterm exam, and a final exam. To receive credit for ADMN 201, you must achieve a minimum grade of 50% on each of the exams and an overall grade of D (50 percent) or better for the entire course. You are advised not to attempt the final exam until you have received feedback on all three assignments.

The weighting of each assessment activity is indicated in the table below:

Activity Weighting
Assignment 1 10%
Assignment 2 20%
Assignment 3 10%
Midterm Exam 30%
Final Exam 30%
Total 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: The final examination for this course must be taken online at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and a current Web browser is available for your use at the invigilation centre.

Course Materials


Registration in this course includes an electronic textbook. For more information on electronic textbooks, please refer to our eText Initiative site.

Ebert, R. J., Griffin, R. W., Dracopoulos, G., & Starke, F. A. (2020). Business Essentials, (9th Canadian ed.). Toronto, ON: Pearson Canada Inc. ISBN-10: 0135255791 • ISBN-13: 9780135255797

You may also acquire the textbook on your own if you wish.

Other Resources

All other learning resources will be available online.

Challenge Evaluation

To receive credit for the ADMN 201 challenge registration, you must achieve a grade of at least D (50 percent) on the examination.

Online Exam

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 3, October 7, 2019.

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