Global Marketing Management (EGMK) 655
Global Marketing Management
Delivery Mode: Online
Prerequisites: Students must have successfully completed Phase 1 of the MBA program before taking this course.
Faculty: Faculty of Business
Program: Master of Business Administration
This course is primarily intended for those who are either currently engaged in international business activity or see their future career roles as professionals, managers, or entrepreneurs involved in some aspect of global marketing. The purpose of this course is to provide a pragmatic perspective on global marketing, with particular attention paid to the marketing strategy adjustments and modifications that Canadian organizations must consider in extending their activities to the world marketplace. *Note: Students who have completed GMMT 603 – Global Marketing Management will not receive credit for this elective.
Athabasca University Library: Students are encouraged to browse the Library's Web site to review the Library collection of journal databases, electronic journals, and digital reference tools: http://library.athabascau.ca.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.