Communications (COMM) 329

Mediated Interpersonal Communication (Revision 8)

COMM 329

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Delivery Mode: Individualized study online or grouped study** (with eTextbook)

Credits: 3

Area of Study: Applied Studies
(Business and Administrative Studies)

Prerequisite: None. COMM 243 is recommended for students who have not previously studied interpersonal communication skills.

Centre: Faculty of Business

COMM 329 has a Challenge for Credit option.

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**Note: Students registering in grouped study mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.


COMM 329: Mediated Interpersonal Communication is a three-credit, senior-level undergraduate communication course. It introduces you to interpersonal and business communication practices in social media and examines these from several perspectives.

Course lessons will teach you key interpersonal and business concepts and skills related to issues relevant to today’s social media world. Lesson readings and activities will ask you to consider and make sense of key terms by relating these to your own experience using social media communication.

Commentary activities will challenge you to discuss these concepts, skills, and issues with other students in ongoing online forums. You will be asked to relate these important key terms to contemporary news events where social media and business communication figure prominently. You will learn from one another’s insight about and experience with social media events and thus help build social and “learning” capital in a virtual group.

Assignments and the Final Examination will challenge you to assess how effectively you and other users communicate with social media. As well, you will be asked to reflect more broadly on the social, cultural, business, and ethical implications of using social media by thinking about how they influence your daily life.

In COMM 329 you will relate the concepts you learn from the course readings to your personal online experience and observations. You will examine how effectively users communicate and behave online, to what ends, and with what outcomes.


  • Lesson 1: A Review of Social Media Networks and Characteristics
  • Lesson 2: Listening, Committing to, and Engaging with Others Online
  • Lesson 3: Engaging Customers and Maintaining Online Relationships
  • Lesson 4: Value Presentations and Impression Management
  • Lesson 5: Building Stakeholder Support and Managing Privacy
  • Lesson 6: Embracing What You Can’t Control and Engaging in Self-Disclosure
  • Lesson 7: Building Customer Confidence with Communication Competence
  • Lesson 8: Building Consumer Trust Rather than Antisocial Behaviour
  • Lesson 9: Leveraging Social Media and Compensating for Non-Verbal Communication
  • Lesson 10: Delivering Excitement and Helping Online Users Through Support Groups


To receive credit for COMM 329, you must complete both assignments, all 4 commentaries, achieve a minimum grade of D (50%) on the final examination, and achieve an overall grade of at least “D” (50 percent) in the entire course. The distribution of marks for the various credit activities is listed below:

Assignment 1 Assignment 2 Lesson Commentaries Final Exam Total
20% 20% 20% 40% 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: Examinations for this course are taken online, and must be taken at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and a current web browser is available for your use at the invigilation centre.

Course Materials


Wright, K. B., & Webb, L. M. (Eds.). (2011). Computer-mediated communication in personal relationships. New York, NY: Peter Lang Publishing ISBN 9781433110818


Registration in this course includes an electronic textbook. For more information on electronic textbooks, please refer to our eText Initiative site.

Kerpen, D. (2015). Likeable social media: How to delight your customers, create an irresistible brand, and be amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. New York, NY: McGraw-Hill. ISBN 9780071836326

A print version of the eText can be purchased from the publisher through a direct-to-student link provided in the course website; you can also acquire the textbook on your own if you wish.

Other Resources

Students access all other course materials online at the course website.

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.

Full information for the Challenge for Credit can be found in the Undergraduate Calendar.

Challenge Evaluation

To receive credit for the COMM 329 challenge registration, you must achieve a grade of at least “D” (50 percent) on the examination.

Online Exam

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 8, July 9, 2015.

View previous syllabus

Updated May 19 2016 by Student & Academic Services