Communication Theory and Analysis (Revision 7)
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Delivery Mode: Individualized study online or grouped study, both options with eTextbook, with a video component.*
*Overseas students, please contact the University Library before registering in a course that has an audio/visual component.
Area of Study: Social Science
Télé-université du Québec equivalency: COM 1001
CMNS 301 has a Challenge for Credit option.
CMNS 301 is a three-credit course that is intended to provide you with a grounding in the field of communication studies, a relatively new interdisciplinary field that draws many of its theoretical ideas about human communication from psychology, sociology, cultural studies, linguistics, philosophy, and literary studies. The course focuses on developing notions of mass communication in the twenty-first century and debates in the field.
Communication Theory and Analysis is intended to
- introduce you to a broad range of approaches to mass communication theory so that you can understand the ideas at play in the professional literature and in the practice of communication.
- increase your ability to analyze concepts and issues in mass communication theory, and to develop and defend your own positions on a variety of issues.
- help you to determine, through the exploration of debates and case studies, how the positions that you have developed might apply to circumstances arising in your professional practice.
Part I: Introduction
- Unit 1: Introduction to Theory
Part II: Persuasion
- Unit 2: Classical Rhetoric and Public Communication
- Unit 3: Contemporary Rhetoric and Attitude Change
- Unit 4: Propaganda
Part III: Media and Culture
- Unit 5: Semiotics
- Unit 6: Innis and McLuhan
- Unit 7: Uses and Effects Models of Mass Media
- Unit 8: The Frankfurt and Birmingham Schools and Critical Theory
- Unit 9: Agenda-Setting Theories in the Digital Age
|Unit Journals (9x5% each)||Critical Review||Final Essay||Total|
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Griffin, Em, et al. A First Look at Communication Theory. 9th ed. Boston: McGraw–Hill, 2015.
A print version of the eText can sometimes be purchased from the publisher through a direct-to-student link provided on the course website; you can also acquire the textbook on your own if you wish.
Most of the course materials for CMNS 301 are available online. There is also audio-visual material (DVD format) available through Athabasca University Library.
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
|Take home exam||Exam||Total|
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 7, April 21, 2016
View previous syllabus
Updated May 10 2016 by Student & Academic Services