Introduction to Mass Media (Revision 4)
CMNS 201 examines the effects of media on society from critical and historical perspectives. The main emphasis of the course, however, is on the relationship between mass media and culture-how the media affect individuals, communities, and nations. We examine each of the mass media, as well as new related technologies, in light of how they influence cultural mores. Key themes include the historical development of the mass media, future technologies and potential societal repercussions, and the role of the media in influencing Canadian culture.
- Unit 1: The Media of Mass Communication
- Unit 2: Public Relations
- Unit 3: Advertising
- Unit 4: Newspapers and Magazines
- Unit 5: Sound Recording
- Unit 6: Radio
- Unit 7: Television and the Moving Image
- Unit 8: The Web and Globalization
- Unit 9: Society and Media Effects
To receive credit for CMNS 201, you must complete all assignments, and the final examination, achieving a minimum grade of 60 per cent on the final examination and a minimum composite course grade of “D” (50 percent). The chart below summarizes the course assignments and the credit weight associated with each one.
|Unit Questions (Units 1 & 2, due Week 3)||8%|
|Assignment 1 (due Week 6)||8%|
|Unit Questions (Units 3 & 4, due Week 8)||8%|
|Unit Questions (Units 5 & 6, due Week 11)||8%|
|Assignment 2 (due Week 12)||8%|
|Unit Questions (Unit 7, due Week 14)||4%|
|Unit Questions (Units 8 & 9, due Week 17)||8%|
|Assignment 3 (due Week 18)||8%|
The final examination for this course must be taken online with an AU approved exam invigilator at an approved invigilation centre. It is your responsibility to ensure your chosen invigilation centre can accommodate online exams. For a list of invigilators that can accommodate online exams, visit the Exam Invigilation Network.
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Vivian, J. & Maurin, P. J. (2007). The media of mass communication (5th Canadian ed.). Toronto: Pearson.
The course materials also include a study guide, student manual, and a reading file.
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
|Take home exam||Exam||Total|
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 4, April 23, 2009.
View previous syllabus
Updated May 10 2016 by Student & Academic Services