Introduction to Mass Media (Revision 5)
This course provides an introduction to key topics, debates, issues, and theoretical approaches in Communication Studies. In this course, we explore questions of communication and map the contours of the field. We particularly examine the role the mass media play in society and the ways they are shaped by politico-economic and socio-cultural factors. Topics include how media policies, trends in ownership, production practices, and audiences impact our mediascape, with a focus on the Canadian context. We pay particular attention to how digital media practices are impacting these approaches, debates, and issues.
- To gain an overview of the key topics, debates, and issues in communication studies and map the contours of Communication Studies
- To examine the role that communication and mass media play in society, with a particular focus on the Canadian context
- To critically analyze media practices and media uses in our daily lives
- To improve the ability to convey ideas through structured written assignments
- Unit 1: Defining Communication
- Unit 2: Defining Mass Media
- Unit 3: Media Audiences
- Unit 4: Media Policy
- Unit 5: Critical Approaches and the Political Economy of Media
- Unit 6: Cultural Studies and Media Representation
- Unit 7: Digital Media and the Internet
- Unit 8: Social Media
To receive credit for CMNS 201, you must pass each assignment and the final examination with a minimum grade of 50%. The weighting of the composite mark is as follows:
|Assignment 1: Media Log and Blog||15%|
|Assignment 2: Midterm Readings Exercise||20%|
|Assignment 3: Synthesis Paper||25%|
|Assignment 4: Reflective Blog||10%|
The final examination for this course must be taken online with an AU approved exam invigilator at an approved invigilation centre. It is your responsibility to ensure your chosen invigilation centre can accommodate online exams. For a list of invigilators that can accommodate online exams, visit the Exam Invigilation Network.
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Shade, L. R. (2014). Mediascapes: New patterns in Canadian communication (4th ed.). Toronto, ON: Nelson Education.
The course materials also include an online Study Guide, Course Information, and AU Student Manual. All other reading materials for the course are available online through the Digital Reading Room.
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
|Take home assignment||Exam||Total|
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 5, May 31, 2017
View previous syllabus
Updated June 01 2017 by Student & Academic Services