Introduction to Business Studies (Revision 2)
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Area of Study: Applied Studies
(Business and Administrative Studies)
Faculty: Faculty of Business
ADMN 201 has a Challenge for Credit option.
ADMN 201 is targeted toward people who want an overview of formal business studies at the university level. ADMN 201 introduces students to the fundamental business topics (or functions) that comprise the typical majors found in Faculties of Business at universities around the world, including accounting, finance, management, and marketing. ADMN 201 also covers a variety of business-related topics, including the business environments (economic, cultural, political, and legal, all from an international perspective), ethics and social responsibility, business types, and entrepreneurship. ADMN 201 consequently covers much material and introduces students not only to business ideas and concepts, but also to the many new terms and concepts that are so important for understanding modern business. You should find much that interests you in ADMN 201, and the course may encourage you to continue your business studies.
Part 1: Introducing the Contemporary Business World
- Lesson 1: Understanding the Canadian Business System
- Lesson 2: The Environment of Business
- Lesson 3: Conducting Business Ethically and Responsibly
- Lesson 4: Entrepreneurship, Small Business, and New Venture Creation
- Lesson 5: The Global Context of Business
Part 2: The Business of Managing
- Lesson 6: Managing the Business Enterprise
- Lesson 7: Organizing the Business Enterprise
- Lesson 8: Managing Human Resources and Labour Relations
- Lesson 9: Motivating, Satisfying, and Leading Employees
Part 3: Managing Operations and Information
- Lesson 10: Operations Management, Productivity, and Quality
- Lesson 11: Understanding Accounting
Part 4: Principles of Marketing
- Lesson 12: Understanding Marketing Principles and Developing Products
- Lesson 13: Pricing, Promoting, and Distributing Products
Part 5: Managing Financial Issues
- Lesson 14: Money and Banking
- Lesson 15: Financial Decisions and Risk Management
Your final grade in ADMN 201 is determined by a weighted average of the grades you receive on three written assignments, a midterm exam, and a final exam. To receive credit for ADMN 201, you must achieve a minimum grade of 50% on each of the exams and an overall grade of “D” (50 percent) or better for the entire course. You are advised not to attempt the final exam until you have received feedback on all three assignments.
The weighting of each assessment activity is indicated in the table below:
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Ebert, R.J., Griffin, R.W., Starke, F.A., & Dracopoulos, G. (2014). Business Essentials, (7th Canadian ed.). Toronto, ON: Pearson Canada Inc.
A print version of the eText can sometimes be purchased from the publisher through a direct-to-student link provided on the course website; you can also acquire the textbook on your own if you wish.
All other learning resources will be available online.
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 2, September 9, 2014.
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Updated January 17 2018 by Student & Academic Services