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Administration (ADMN) 415
Strategy and Technology Innovation (Revision 1)

Delivery mode: Individualized study online or
grouped study.**

Credits: 3 - Applied Studies.

Prerequisites: ADMN 232, ECOM 320.

Centre: Faculty of Business

ADMN 415 has a Challenge for Credit option.

**Note: Students registering in grouped study, or grouped study international mode are advised that there may be some differences in the evaluation and course materials information indicated below. To obtain the most up-to-date information, contact the Faculty of Business Student Support Centre at 1-800-468-6531.

Overview

Administration 415: Strategy and Technology Innovation is a three-credit, senior-level course in which students will learn how the capabilities of Internet-enabled information technology can be applied to basic business processes. Through studying a mix of the conceptual and the practical, students will think broadly about strategy as it is informed by the real-world application of e-technology. This course examines strategic planning and the application of business tools such as mission statements and SWOT analysis to value chain activities.

The concepts in this course apply to traditional organizations just beginning to integrate Internet-enabled information technology into business practices, as well as firms that understand the Internet but may not have mastered the underlying processes that enable flawless execution. The course also may be of interest to those involved in not-for-profit organizations. These agencies need to reach as many potential donors as possible and in the most cost-effective way. In the environment in which most not-for-profit agencies find themselves, administrative resources must be used wisely. The Internet supports achievement of all these objectives.

Outline

Lesson 1: A Framework for Strategy Development

Lesson 2: Using Situation Analysis to Prepare for Strategy Formulation

Lesson 3: Developing Strategy

Lesson 4: Business-to-Consumer Strategies for Demand-side Innovation

Lesson 5: Business-to-Consumer Strategies for Product and Service Innovation

Lesson 6: Business-to-Business Strategies for the Selling Chain

Lesson 7: Business-to-Business Strategies for Supply-side Innovation

Lesson 8: Business-to-Employee Strategies to Enable Innovation

Lesson 9: How-to Guide for Strategic Planning

Lesson 10: Strategy Revisited

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Evaluation

To receive credit for ADMN 415 you must complete four written assignments and the final examination, as well as participate in the online Discussion Forums. Your final mark will be a weighted average of the grades you receive on these activities. You must achieve an overall course grade of at least “D” (50 percent). In addition, you must achieve a minimum grade of at least “D” (50 percent) on the final examination. If your examination grade is below this minimum grade, you will not receive credit for this course, even if your overall course grade exceeds “D” (50 percent).

Assign 1 Assign 2 Assign 3 Assign 4 Online Participation Final Exam Total
5% 20% 5% 30% 10% 30% 100%

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Note: The final examination for this course is taken online, and must be taken at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and Internet Explorer 5.0 or higher is available for your use at the invigilation centre.

Course Materials

Textbook

Kalakota, R., & Robinson, M. (2001). e-Business 2.0: Roadmap for success. Upper Saddle River, NJ: Pearson Education. ISBN 0-201-72165-1

Other Materials

The course materials also includes a reading file. Students will access all other materials online.

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