Overview
Competitive environments are complex and require managers to be nimble and decisive. To help managers make better decisions, this course covers fundamental concepts and principles in management strategy, exposing learners to current academic thinking and strategic management practices. Students will study the history and current state of business strategy, and learn how objectives guide the creation of an organization’s strategy. The course explores the idea of sustained competitive advantage and considers different frameworks for understanding the business environment of an organization. Through a hands-on assignment, students will learn how to analyze an industry and use the analytical tool Scenario Analysis to help make sense of uncertain futures. They will also apply the TOWS Analysis technique to identify threats and opportunities that an organization can best respond to, given its existing strengths and weaknesses. Finally, students will learn how to differentiate an organization’s mission from its vision, identify espoused values, and create a solid strategy statement.
Outline
This course is divided into 4 lessons
- Lesson 1: Introduction to Strategic Management
- Lesson 2: The Competitive Environment of an Organization
- Lesson 3: Analytical Tools and Processes
- Lesson 4: Seeking Competitive Advantage
Evaluation
Your grade will be based on the successful completion of 1 individual assignment
and on your participation in moderated group discussions.
| Activity | Weight |
| • Participation in Discussions | 50% |
| • Individual assignment type | 50% |
| Total | 100% |
To receive a passing grade in this course, you must meet these minimum standards:
- receive a minimum of 60 % on the participation component; and
- receive an average grade of 60 % over all course compone