Strategic Communications (LSCI) 572
Delivery Mode: Online
Faculty: Faculty of Business
Manager: Angela Workman-Stark, PhD
This course is designed for managers who want to tap into the power of strategic communication to increase their productivity and that of their organization. It focuses on both the style and substance of strategic communication. The focus on style explores how managers’ ways of communicating influence their effectiveness, while the focus on substance supports managers in building their capacity to communicate in ways that facilitate desired outcomes.
While many courses in strategic communication take a technical approach, emphasizing the mechanics of writing business documents or delivering oral presentations, this course does not. It teaches managers the analytical steps they should take before they communicate. Taking these analytical steps is key to communicating strategically.
- Lesson 1: Introduction to Strategic Communication
- Lesson 2: Situation and Audience Analysis
- Lesson 3: Message and Media Analysis
- Lesson 4: Applying the SAMM Model of Strategic Communication
After completing this course, learners will be able to:
- discuss the complexities of strategic communication as a core management function;
- describe the characteristics of their own communication style, including its strengths and trouble spots, and outline ways in which it influences their effectiveness on the job;
- apply the four analytic processes included in the SAMM model of strategic communication;
- make strategic decisions about how to communicate as a manager.
Students will be evaluated based on their participation in weekly online discussions (40%) and two assignments (2 x 30%). To pass the course, students must achieve 60% or more on the discussion component and 60% or more as a combined average on the other credit activities.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.