University Certificate in Marketing

At a glance

  • Credential: university certificate
  • Credits: 30
  • Next start: monthly

Get the frameworks and tools necessary to understand consumers, market trends, and competitive marketing strategies with Athabasca University’s online University Certificate in Marketing.

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About University Certificate in Marketing

Our online University Certificate in Marketing equips you with the latest analytical frameworks and tools to navigate the complexities of consumer behaviour, market trends, and competitive strategies in today's global economy. The program is designed to deepen your understanding of key areas like market research, domestic and international distribution, digital marketing, and marketing strategy. Beyond technical knowledge, you'll also develop critical and strategic thinking skills to make well-informed decisions across various marketing scenarios.

Admission requirements

There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.

Program details


In this program you will learn about:

  • market research
  • domestic and international product and service distribution
  • consumer behaviour
  • digital marketing
  • international marketing
  • marketing strategy

The program also emphasizes the development of critical and strategic thinking skills, enhancing your ability to make informed marketing decisions.

Accredited by the Association to Advance Collegiate Schools of Business logo

Accredited by the Association to Advance Collegiate Schools of Business (AACSB)

Our Faculty of Business also holds AACSB accreditation, placing us among the elite 6% of business schools worldwide. This distinguished accreditation, known as the gold standard in the industry, is a testament to the rigor and depth of our program, and the high-quality education it provides.

Routes and options

Credit earned in this certificate program may be transferred into the Bachelor of Management, General program.

To be sure you get the most benefit from your certificate courses, if you think you may want to transfer your certificate to a degree program, you should discuss your course selection with a program advisor.

Completion times

Finish this program in as little as 1 year of full-time study, or work at your own pace and take as long as you need. There is no time limit for completion. The program may be completed faster if transfer credit is applied toward your certificate.

How to apply

You can apply to AU online, anytime. Once you’ve completed the online application form and paid the one-time general application fee (and transfer credit evaluation fee, if applicable), you’re officially an AU student and can start registering in courses.

How to enrol in an undergraduate program

Transfer and advanced credit

If you have previous post-secondary education or significant life and work experience that relates to this program, you may be eligible for transfer credit or Prior Learning Assessment and Recognition (PLAR). This could mean fewer courses to get your AU certificate.

If you transfer credit, you must complete a minimum of 15 credits at AU.

Learn about transfer and advanced credit at AU

You will not receive transfer credit for senior (300/400) level courses more than 10 years old in the following disciplines:

  • Accounting (ACCT)
  • Management Science (MGSC)
  • Legal Studies (LGST)
  • Marketing (MKTG)
  • Finance (FNCE)
  • Taxation (TAXX)

If you are working in the field and provide evidence of current experience in these areas, this restriction will be waived.

Request and send your transcripts if you want us to consider your previous post-secondary education for transfer credit.

Learn more about MyCreds

Resources and links

Additional information that you need to know about AU and this program.

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