Strategic Management I
Delivery Mode: Online
Faculty: Faculty of Business
What is strategy? How does it relate to company success? What role does industry play in impacting a company’s success (performance)? What role do a company’s internal resources play in improving firm success?
These are just some of the questions covered in Strategic Management I. This course covers fundamental concepts and principles in strategy. It reflects current thinking and management practices. The course is organized around the theme of analyzing competitive advantage in terms of the external environment and a company’s internal resources. Strategic management is an important topic for managers involved in formulating and implementing strategy for their company. Strategy has to do with thinking, planning, and acting on decisions that will have important implications for the company and relate to competitive advantage.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Updated April 13 2016 by Student & Academic Services