Leadership Development (LSCI) 572

Strategic Communications

Delivery Mode: Online

Credits: 1

Prerequisites: None

Faculty: Faculty of Business

Program: Leadership and Management Development

Course Overview

This course is for new as well as experienced managers who want to tap into the power of communication to increase their productivity, and the productivity of the people with whom they work.  Recognizing that it is routinely rather than occasionally that managers are required to communicate in ways that help other people get work done in organizations, the course focuses on both the style and substance of management communication.  The focus on style supports an exploration of how managers’ own ways of communicating influence their effectiveness while the focus on substance supports managers in building their capacity to communicate in ways that achieve desired outcomes.

Many courses in strategic communications take a mechanical approach – ie, working on the mechanics of writing various business documents or delivering oral presentations. This course focuses on the analytical steps that managers should take before communication occurs — steps key to improving your effectiveness as a strategic communicator.

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Updated April 13 2016 by Student & Academic Services