Dr. Simon P. Sigué
Dr. Simon P. Sigué
Interim Dean, FGS and Professor
Contact information
Email: simons@athabascau.ca
Phone:
Dr. Simon P. Sigué is Interim Dean of the Faculty of Graduate Studies and Full Professor of Marketing in the Faculty of Business. He has held various leadership roles, including Vice Dean in the Faculty of Graduate Studies and Department Chair in the Faculty of Business, and has contributed to boards across Africa and North America. Dr. Sigué was President of the Academy of African Business and Development and Editor-in-Chief of the Journal of African Business. His research focuses on marketing strategy, franchising, game theory, and international marketing, and has earned multiple awards, such as the Best PhD Thesis at HEC Montréal, the Best Conference Paper Award of the Academy of Marketing Science, and a nomination for Journal of Service Research Best Article Award.
Research interests
- Entrepreneurial marketing
- Franchising
- Marketing Channels
- Marketing Strategies
- Game Theory Applications
- International Marketing
Educational credentials
- Ph.D.
Professional affiliations
- Academy of African Business and Development