Administration (ADMN) 415
Strategy and Technology Innovation (Revision 2)
View previous syllabus.
Delivery Mode: Individualized study online or grouped study.**
Credits: 3
Area of Study: Applied Studies
(Business and Administrative Studies)
Prerequisites: ADMN 232, ECOM 320.
Faculty: Faculty of Business
ADMN 415 has a Challenge for Credit option.
Overview
ADMN 415: Strategy and Technology Innovation is a three-credit, senior-level course, in which you will learn how companies can strategically manage innovation and new product development. This course examines the strategies, tools, methods and mechanisms needed to implement/adopt in order for companies to maximize their likelihood of success. Technology innovation is considered the powerful means by which companies survive and compete effectively in their markets. Through studying a mix of the conceptual and the practical, you will think broadly about strategy as it is formed by the real-world application of e-technology.
The concepts in this course apply to a variety of industries; either traditional organizations just beginning to integrate Internet-enabled information technology into business practices, or businesses that understand the Internet but may not have mastered the underlying processes that enable flawless execution. ADMN 415 may also be of interest to those involved in not-for-profit organizations. In the environment in which most not-for-profit agencies find themselves, administrative resources must be used wisely. These agencies need to reach as many potential donors as possible in the most cost-effective way. The Internet supports achievement of all these objectives.
Outline
Lesson 1: The Importance of Technological Innovation
Lesson 2: Sources of Innovation
Lesson 3: Types and Patterns of Innovation
Lesson 4: Standards Battles and Design Dominance
Lesson 5: Timing of Entry
Lesson 6: Defining the Organization’s Strategic Direction
Lesson 7: Choosing Innovation Projects
Lesson 8: Collaboration Strategies
Lesson 9: Protecting Innovation
Lesson 10: Organizing for Innovation
Lesson 11: Managing the New Product Development Process
Lesson 12: Managing New Product Development Teams
Lesson 13: Crafting a Deployment Strategy
Evaluation
To receive credit for ADMN 415 you must complete three written assignments and the final examination, as well as participate in the online Discussion Forums. Your final mark will be a weighted average of the grades you receive on these activities. You must achieve an overall course grade of at least “D” (50 percent). In addition, you must achieve a minimum grade of at least “D” (50 percent) on the final examination. If your examination grade is below this minimum grade, you will not receive credit for this course, even if your overall course grade exceeds “D” (50 percent).
Assign 1 | Assign 2 | Assign 3 | Online Participation | Final Exam | Total |
---|---|---|---|---|---|
15% | 15% | 20% | 10% | 40% | 100% |
To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.
Note: The final examination for this course must be taken online at an invigilated location. It is your responsibility to ensure a computer with an Internet connection and a current web browser is available for your use at the invigilation centre.
Course Materials
Textbook
Schilling, M. A. (2010). Strategic management of technological innovation (3rd ed.). New York: McGraw-Hill Irwin. ISBN 978-0-07-338156-6
Other Materials
Students will access all other materials online.
Challenge for Credit Course Overview
The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.
Full information for the Challenge for Credit can be found in the Undergraduate Calendar.
- Undergraduate Challenge for Credit Policy
- Undergraduate Challenge for Credit Procedures
Challenge Evaluation
To receive credit for the ADMN 415 challenge registration, you must achieve a grade of at least “D” (50 percent) on the examination.
Online Exam
Undergraduate Challenge for Credit Course Registration Form
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.
Opened in Revision 2, March 9, 2011.
View previous syllabus
Last updated by SAS 07/07/2014 16:42:09