History (HIST) 360

Gender and Consumer Culture Since 1700 (Revision 1)

hist 360

Permanently closed, effective May 9, 2018.

Delivery Mode: Individualized study online

Credits: 3

Area of Study: Humanities

Prerequisite: None

Precluded Course: HIST 360 is a cross-listed course—a course listed under 2 different disciplines—WGST 360 (HIST 360 cannot be taken for credit if credit has already been obtained for WGST 360.

Faculty: Faculty of Humanities & Social Sciences

Women's & Gender Studies home page

HIST 360 has a Challenge for Credit option.

Note: Your tutor is a vital component of HIST 360. Do not hesitate to phone your tutor during his or her tutoring hour(s), and feel free to email your tutor at any time. Verbalizing your ideas about the course themes and required readings will help you develop clear, comprehensive, and critical perspectives.


Welcome to History/Women’s and Gender Studies 360: Gender and Consumer Culture Since 1700. This a third-year level, three-credit online undergraduate course. There are no prerequisites for this course.

Students in this course will investigate the emergence of modern consumer society in western Europe and North America. Gender will be central to their explorations. Have men and women experienced consumer society differently? What are the relationships among femininity, masculinity, sexuality, and shopping? What have been the experiences of women in the beauty and fashion industries? How have consumers challenged the limits of capitalist commodity distribution? Why do many North Americans and western Europeans view consumption and citizenship as inextricably linked? Through readings, assignments, and final examination, students will develop understandings of consumption’s gendered histories. Advanced skills in critical thinking, scholarly writing, and historical research will also be acquired.

Course Outline

After completing this course you will be able to:

  • Unit 1: Introduction to the Course
  • Unit 2: Gendering Consumption in the 18th and 19th Centuries
  • Unit 3: Rise of Mass Distribution, 1850s to 1930s
  • Unit 4: Performing Gender, Sexuality, Race, and Class, 1870 to 1939
  • Unit 5: Rise of the Gendered Consumer Citizenry, 1870 to 1945
  • Unit 6: Postwar Consumer Politics, 1946 to 1960s
  • Unit 7: Gender and Consumption Since the 1970s

Course Evaluation

To receive credit for HIST 360 you must complete one short essays assignment, one short essay assignment, one research essay and one final examination. Your final grade is determined by a weighted average of the grades you receive on these activities. To receive credit for this course, you must achieve an overall grade of "D" (50 percent) or better for the entire course. The weighting of the composite grade is as follows:

Note: Please do not submit your assignments by email. All assignments must be submitted using the assignment drop boxes on the course home page. If you are unable to submit your assignments using the drop boxes, please contact your tutor to make alternative arrangements.

Activity Weight Due
Activity 1: Assignment 1: Units 1‐3 Review 20% After Unit 3
Activity 2: Assignment 2: Short Essay 25% After Unit 5
Activity 3: Assignment 3: Research Essay 25% After Unit 6
Activity 4: Final Examination 30% After Unit 7
Total 100%  

The final examination for this course must be taken online with an AU-approved exam invigilator at an approved invigilation centre. It is your responsibility to ensure your chosen invigilation centre can accommodate online exams. For a list of invigilators who can accommodate online exams, visit the Exam Invigilation Network.

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Course Materials

This course includes an online Study Guide featuring commentatory, instructions, definitions, and Study Questions. Also included are 30 scholarly articles. Access to all of these materials is provided online through Moodle. Students who register in this course will be able to access their materials on their course start date.

Digital Reading Room

The Digital Reading Room (DRR) contains the assigned readings for the course. The Study Guide will direct you to these readings at appropriate points in the course. You may have to authenticate (i.e., sign in using your AU student ID and password) to view some of the course readings. If any of the links in the DRR do not work, you may find the required article by searching the Athabasca University Library databases. For search instructions, go to the Journal Search Tutorial. Please report any broken links to the Library Information Desk by email (library@athabascau.ca) or phone (1-800-788-9041 ext. 6254).

Challenge for Credit Course Overview

The Challenge for Credit process allows students to demonstrate that they have acquired a command of the general subject matter, knowledge, intellectual and/or other skills that would normally be found in a university level course.

Full information for the Challenge for Credit can be found in the Undergraduate Calendar.

Challenge Evaluation

To receive credit for the HIST 360 challenge registration, you must complete the Invigilated Exam and achieve a minimum grade of at least “C-”(60 percent).

Invigilated Exam Total
100% 100%

Undergraduate Challenge for Credit Course Registration Form

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.

Opened in Revision 1, October 17, 2014.