The Business of Hockey (HCKY) 641

The Business of Hockey

Delivery Mode: Online

Credits: 3

Prerequisites: Complete a business or management degree at a recognized post secondary institution Complete the CHP Professional Education Program (CHP-PrEP) through BHI’s academic partner, Athabasca University. Accumulate a minimum of three years of managerial experience within hockey-related organizations

Faculty: Faculty of Business

Program: Certified Hockey Professional Designation

Course Overview

This course explores the trends and forces that are defining and influencing the business of hockey. It also explores the forces that determine success off the ice with particular focus on franchises’competitive advantages both within the league and within local markets. The underlying assumption is that hockey franchises are businesses and must bemanaged as businesses.

Learning Objectives

  • Identify trends shaping the business of hockey at the franchise, league, and international levels. 
  •  Apply economic principles and models to better understand key forces and dynamics impacting the business of hockey today and in the future. 
  •  Analyze the revenue sources and expenses of a hockey franchise and the forces that impact them. 
  • Assess the trade-offs required between team success and franchise profitability. 
  • Identify and understand the forces driving league expansion and team relocation. 
  • Understand competitive balance and outcome uncertainty and their influence on team and league profitability. Apply strategy and marketing frameworks to support decision making that maximizes both on-ice and off-ice performance.

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.