Administration (ADMN) 401

Senior Conference (Revision 2)

ADMN 404

Permanently closed, effective July 17, 2018

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ADMN 401 will be offered in May 2018 but is subject to a minimum enrolment.

Delivery Mode: Paced Online Cohort

Credits: 3

Area of Study: Applied Studies
(Business and Administrative Studies)

Prerequisite: Completion of required courses in the respective business bachelor degree program. ADMN 404 is recommended, but not required.

Faculty: Faculty of Business

ADMN 401 is not available for challenge.


In ADMN 401, students participate in lively discussions and critical analysis. In this strategy-focused Senior Conference, learning content is organized under six topic headings: strategy, value creation, business models, innovation and entrepreneurship, promotion of the firm, and performance measurement and management. From these topics, students will be introduced to recently-developed, influential management frameworks including the Balanced Scorecard, the Lean Startup method, the Business Model Canvas, and the Value Proposition Canvas.

Students will be expected to apply technical competencies developed throughout their undergraduate program and further develop higher-level generic competencies such as critical and analytical thinking, self and time management, leadership and communication skills, and teamwork. Through analysis and discussion of readings and articles, as well as participation in online discussion forums and a team-based business simulation, students will develop skills related to decision making, ethics, online etiquette, collaboration, and preparing formal oral and written reports.

ADMN 401 students will explore different strategy-oriented approaches to management. By participating in a robust management simulation, students gain hands-on experience running a business as a member of a senior management team. The simulation demonstrates how a firm's production, marketing, R&D, HR, and financial operations interact. Student teams compete simultaneously, learning through direct experience how key decisions impact business performance within a competitive market. Ultimately, ADMN 401 is a course based on discovery, questioning, discussion, and friendly competition.


The course comprises an interpersonal communication module and six main topics.

  • Orientation Module
  • Topic 1: Strategy
  • Topic 2: Value Creation
  • Topic 3: Business Models
  • Topic 4: Innovation and Entrepreneurship
  • Topic 5: Promoting the Firm
  • Topic 6: Measuring and Managing Performance


Your final grade in ADMN 401 will be based on a series of individual and group deliverables.

To receive credit for ADMN 401, you must complete all assignments, achieve a grade of 60 percent or better on the Individual Paper, and achieve a minimum overall course grade of ā€œDā€ (50 percent).

Assignment Weight
Discussion participation 20.0%
Discussion facilitation 15.0%
Individual paper 15.0%
Individual Total 50.0%
CAPSTONE team performance 15.0%
Group written report 12.5%
Group presentation 12.5%
Peer feedback provided 5.0%
Peer feedback received 5.0%
Group Total 50.0%
Course Total 100%

Course Materials

ADMN 401 does not include a textbook. Instead, each of the six course topics includes brief course notes as well as required readings and videos. Links to the readings and videos are available in the ADMN 401 Digital Reading Room (DRR).

As part of the weekly topic discussions, students may be asked to conduct individual research by sourcing articles and readings of good quality from legitimate and relevant sources such as scholarly/peer-reviewed journals and business periodicals.

CAPSTONE Simulation

In the CAPSTONE Simulation environment, student teams will run a company and compete against other teams in a simulated competitive industry. Students must devise and implement strategy by making decisions that impact all the functional business areas.

Other Resources

All other learning resources will be available online.

Opened in Revision 2, March 15, 2018.

View previous syllabus