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Bachelor of Management in Marketing

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At a Glance

  • Credential: Degree
  • Credits: 120
  • Next Start: Monthly

Marketers identify customer needs, develop new products and services, and promote them locally and internationally.

  • 28

    Average Age

  • 92%

    Employment Rate

  • $91k

    Average Salary

  • 86%

    Student Recommended

Source: Institutional Data Analysis

Q: Why take the Bachelor of Management?

A:

A degree in management prepares you for the changing business world of today. Graduates of AU’s Management program will have the critical thinking, communications and management skills needed to excel in a variety of work environments.

Q: How long will it take to complete?

A:

Finish this program in as little as 2 years (post-diploma route) or 4 years (degree route) of full-time study. Or work at your own pace and take as long as you need. There is no time limit for completion.

Program Overview

Marketers identify customer needs, develop new products and services, and promote them locally and internationally.

Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of

  • consumer behaviour
  • e-marketing
  • marketing strategy
  • sales-force management
  • marketing research

You’ll also learn about international marketing issues like

  • international trade controls
  • foreign trade operations
  • location of markets
  • negotiation practices
  • monetary issues
  • international public relations

Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

Why take the Bachelor of Management?

A degree in management prepares you for the changing business world of today. Graduates of AU’s Management program will have the critical thinking, communications and management skills needed to excel in a variety of work environments.

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