Skip To Content
COVID-19: Important information for AU Learners and Team Members.
Next Undergrad Deadline: Register by April 10th to start on May 1stApply Online
AU support services are available Mon to Fri from 8:30 a.m. to 4:30 p.m. (MST). It is now 01:04 pm (MST). See important calendar dates
Due to the COVID-19 pandemic, AU has temporarily closed telephone services.
Office Hours at all locations:Mon to Fri from 8:30 a.m. – 4:30 p.m (MST)
Marketers identify customer needs, develop new products and services, and promote them locally and internationally.
Source: Institutional Data Analysis
A degree in management prepares you for the changing business world of today. Graduates of AU’s Management program will have the critical thinking, communications and management skills needed to excel in a variety of work environments.
Finish this program in as little as 2 years (post-diploma route) or 4 years (degree route) of full-time study. Or work at your own pace and take as long as you need. There is no time limit for completion.
Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of
You’ll also learn about international marketing issues like
Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.
The Bachelor of Management in Marketing is a 4-year online degree program. If you already have a post-secondary diploma, you can take the shorter post-diploma route. There are no set start dates – you can enrol at any time and register for courses right away.
There are 2 possible routes into the post-diploma option, with an additional option available for students who have completed a business diploma in Ontario. Faculty of Business diploma to degree routes.
There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.
Please note: If you have a degree in administration, business, commerce or management, or a degree with a related major or concentration from AU or another university, you cannot apply to the Bachelor of Management in Marketing program.
You can apply to AU online, anytime. Once you’ve completed the online application form and paid the one-time general application fee (and transfer credit evaluation fee, if applicable), you’re officially an AU student and can start registering in courses.
Make sure we get your transcripts if you want us to consider your previous post-secondary education for transfer credit.
If you don’t qualify for the post-diploma route, you can still get credit for courses at other institutions, or life experience. However, you must complete a minimum of 30 credits at AU.
You will not receive transfer credit for senior (300/400) level courses more than 10 years old in the following disciplines
If you are working in the field and provide evidence of current experience in these areas, this restriction will be waived.
To complete the program you will need to fulfil the requirements of the first 2 years of the Bachelor of Management, plus those specific to your major.
Our program plans can give you an idea of what courses you need to finish this program, and how to plan the order you’ll take them in. If you’re feeling stuck, our academic advisors can help.
Once you have paid the initial application fee, tuition is pay-as-you-go for each course registration. Course fees vary depending on your location and other factors.
You can estimate your total program cost by multiplying the cost of a 3-credit course by the number of courses you need to take for the program. Remember that tuition costs may increase each year.
As a result of completing this program, students should be able to
The following global program learning outcomes are listed by knowledge, skill and behaviour areas and increasing level of competence in accordance with PLAR criteria assessment sheets.
General Working Knowledge of Commerce and Business
Individual Skills in Applying the Knowledge
Ability to Apply the Knowledge in a Team Setting
Theories/Frameworks (Academic) Related to the Bachelor of Management Program
Planning and Organizing
Knowledge in Electronic (Computer, Web, Communications) Media
Management and Commercial Professionalism
* Entrance requirements vary among educational institutions. It is the students’ responsibility to research the entrance requirements of other universities.
Additional information that you need to know about AU and this program.
We have information to share with you!
We've sent an email to your inbox to confirm you'd like to receive communications from us.
* I'm interested in
AU has over 85 programs, here are the ones that are related to the Bachelor of Management in Marketing program.
Get the frameworks and tools necessary to understand consumers, market trends and competitive marketing strategies with Athabasca University’s online University Certificate in Marketing.