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Dr. Jim Swaffield

Dr. Jim Swaffield

Assistant Professor

Contact information



I have taught marketing for 25 years. The courses that I teach include:

  • Introduction to Marketing
  • Consumer Behavior
  • Sports Marketing
  • Selling and Sales Management
  • Advertising and Promotions
  • Consulting and Research Methods
  • International (Global) Marketing
  • Marketing Research Methods
  • Services Marketing
  • Advertising and Promotions
  • Marketing Strategy
  • Nonprofit Marketing
  • Organizational Behavior

Discover my research

Research interests

My area of research is consumer psychology. Specifically, I study how consumer behavior is influenced by genetics and evolutionary adaptations.

Educational credentials

  • MBA with a specialization in Marketing
  • PhD in Evolutionary Psychology