My area of research is consumer psychology. Specifically, I study how consumer behavior is influenced by genetics and evolutionary adaptations.
Educational credentials
MBA with a specialization in Marketing and a PhD in evolutionary psychology
Swaffield, J & Qi Guo (2020). Environmental stress effects on appetite: Changing desire for high- and low-energy foods depends on the nature of the perceived threat. Evolution, Mind and Behaviour.
Swaffield, J. B. & S. Craig Roberts (2015). Exposure to harsh or safe environment primes alters food preferences. Evolutionary Psychological Sciences.
I have lots of information on my personal website and in my CV. Please e-mail me at jswaffield@athabascau.ca if you would like to see my CV.