Delivery Mode: Online
Prerequisites: STMT 500
Faculty: Faculty of Business
Program: Master of Business Administration
Marketing management presents the fundamentals of contemporary marketing and elaborates on the role marketing plays in various organizational settings. Through readings, cases, discussions, and assignments, you will examine the components of a marketing strategy and understand how that strategy links to the rest of the organization’s business strategy.
Athabasca University Library: Students are encouraged to browse the Library's Web site to review the Library collection of journal databases, electronic journals, and digital reference tools: http://library.athabascau.ca.
Updated December 18 2014 by Student & Academic Services