Marketing Management (MKMT) 504

Marketing Management

Delivery Mode: Online

Credits: 3

Prerequisites: STMT 500

Faculty: Faculty of Business

Program: Master of Business Administration

For current students a detailed course description is available in the MBA student handbook. For anyone not in the program interested in this course please visit the following website: http://business.athabascau.ca/graduate-program/marketing-management-mkmt-504/

Description

Marketing management presents the fundamentals of contemporary marketing and elaborates on the role marketing plays in various organizational settings. Through readings, cases, discussions, and assignments, you will examine the components of a marketing strategy and understand how that strategy links to the rest of the organization’s business strategy.

Athabasca University Library: Students are encouraged to browse the Library's Web site to review the Library collection of journal databases, electronic journals, and digital reference tools: http://library.athabascau.ca.

Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.