Services Management (ESMT) 614
Delivery Mode: Online
Prerequisites: Students must have successfully completed Phase 1 of the MBA program before taking this course.
Faculty: Faculty of Business
Program: Master of Business Administration
This course focuses on the marketing and operations components required to develop and implement a service-oriented strategy. Topics include the following: the nature of services and their distinctive characteristics, service quality issues and approaches for measuring service quality, managing service operations including forecasting demand for services and managing capacity and demand.
Athabasca University Library: Students are encouraged to browse the Library's Web site to review the Library collection of journal databases, electronic journals, and digital reference tools: http://library.athabascau.ca.
Athabasca University reserves the right to amend course outlines occasionally and without notice. Courses offered by other delivery methods may vary from their individualized-study counterparts.