Overview

The purpose of Corporate Communication is to give practitioners of corporate communication a broad framework that allows them to make effective decisions about communication approaches, priorities, and activities.

The course addresses organizational issues in the context of communication, and discusses corporate communication analysis in detail, to enable practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of communication processes and ethics, among other current topics in this field. The course demands that students apply the concepts presented to real corporate settings and experiences.

Outline

Evaluation

To receive credit for CMNS 380, your grade will be based on participation in the course discussion board activities and on four written components: three assignments, and a term project. You must obtain at least 50 percent on the term project, and an overall course grade of at least "D" (50 percent). The weighting of the composite grade is as follows:

To learn more about assignments and examinations, please refer to Athabasca University's online Calendar.

Course Materials

Textbook

There is no textbook for this course. Instead, students are required to read a series of current articles that are available in the Reading File or through the Digital Reading Room (DRR) of the Athabasca University Library.

Other Materials

The course materials also include a study guide, student manual, and a reading file.