Bachelor of Professional Arts: Communication Studies Major
Number of credits required from Athabasca University: 30 credits.
Maximum credit awarded in this program for prior learning through Prior Learning Assessment and Recognition (PLAR) processes: 30 credits.
For more information about this degree-completion program, please visit the Faculty of Humanities and Social Sciences Criminal Justice page.
Program Learning Outcomes
As a result of completing this program, students should be able to
- use principles of rhetoric to assess and respond to persuasive texts in a competent and professional manner.
- demonstrate a high level of ethical, professional conduct and attitudes.
- display polished, persuasive, well-organized and clear writing and presentation skills.
- apply critical analysis to a wide range of problems and suggest a variety of solutions. use advanced capacity to make sense of complex information and to make that information accessible to a general audience.
- possess strong independent research, analytical and evaluative skills.
- demonstrate a clear ability to research, plan, secure resources for, initiate, complete and evaluate projects and events.
- employ disciplinary theoretical concepts to a wide range of professional contexts.
- be critically aware and assess implications of current affairs for professional practice.
- negotiate, and demonstrate an understanding of the history of, issues concerning the effects of popular media and their technologies on individuals and society.
- assess and demonstrate an understanding of political, economic and legal contexts of communication for the purposes of professional practice.
- demonstrate an understanding of the relationship between popular media systems and society in national and international contexts.
- demonstrate an understanding of and act in the mediating role of the professional communicator within organizations, between organizations, and between the organization and the general public.
- demonstrate an understanding of and ameliorate issues of media relations between public and private bodies.
- demonstrate creativity, good judgment and a broad knowledge of the field in devising solutions to communications issues and problems.
- demonstrate a strong grasp of social and organizational values, attitudes and beliefs in decision-making and problem-solving.
- take on a leadership role in policy- and decision-making. take responsibility for establishing collaborative and collegial work settings. conceptualize, organize and actualize teams in a creative, flexible manner.
- serve as a model in delivering or teaching professional development activities.
- develop a clear sense of personal, professional goals and ways of achieving them.
- discern emerging trends and articulate future directions of communications field.
Possible Career Options
- Public Relations Co-ordinator
- Legislative Press Secretary
- Community Affairs Director
- Special Events Promoter
- Public Affairs Analyst
- Media Consultant
- Corporate Communications Manager
- Advertising Co-ordinator
- Customer Representative
- Communication Trainer
- Human Resources Manager
- Marketing Manager
- Marketing Researcher
- Media Planner
- News Director
- Writer (e.g., news, film, documentary)
- Telecommunications Manager
- Editorial Project Manager
- Managing Editor
- Copy Editor
- English as a Second Language (ESL) Teacher
Possible Further Education Options
At Athabasca University
- Master of Arts – Integrated Studies (MAIS)
- Master of Business Administration (MBA)
- Master of Education in Distance Education (MEd)
- Post-Baccalaureate Diploma in Distance Education Technology
- Master of Counselling (MC)
- Post-Graduate Certificate in Counselling
At Other Educational Institutions*
- graduate studies in communication studies, public relations, journalism or other related/unrelated disciplines
- education: bachelor/master
- social work
- teaching English as a second language (TESL)
* Entrance requirements vary among educational institutions. It is the students’ responsibility to research the entrance requirements of other educational institutions.
Updated July 25 2016 by Web Strategy, Advancement
View this program's academic requirements.