Programs

Undergraduate Programs

University Certificate: Marketing

Number of credits required from Athabasca University: 15.

Maximum credit awarded in this program for prior learning through Prior Learning Assessment and Recognition (PLAR) processes: 6 credits.

Program Learning Outcomes

As a result of completing this program, students should be able to

demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in both domestic and international settings.
demonstrate a basic understanding of issues related to international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues, and international public relations.
demonstrate entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets.
demonstrate an in-depth understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, sales-force management, and marketing research.

Possible Career Options

advertising
corporate sales
communications
media relations
public relations
e-commerce
Fundraising Campaign Co-ordinator
Internet Communications Specialist
Marketing Researcher
Promotions Officer
Regional Sales Co-ordinator
web communications
web marketing
community economic development
industrial development
regional development
tourism development
tourism industry

Possible Further Education Options

Bachelor of Commerce
Bachelor of Management: Marketing Major
Bachelor of General Studies

These are not extensive lists. Some career and education options may require advanced degrees, further training or experience. For help identifying more options, visit http://www.athabascau.ca/counselling/.

For program information, visit http://www.athabascau.ca/programs/.

For contact information, visit http://www.athabascau.ca/misc/chairs.htm.

Office of the Vice-President, Academic. Last updated February 2005.
Copyright (©) Athabasca University 2005. All rights reserved.

Updated March 25, 2009