The Television Age
Communication Studies 423
Course Outline
and Objectives
- Course Home Page
- Course Outline and Objectives
- Unit 1
- Unit 2
- Unit 3
- Unit 4
- Unit 5
- Unit 6
- Unit 7
- Unit 8
- Unit 9
- Unit 10
- Unit 11
- Unit 12
- Study Schedule
- Student Evaluation
- Discussion Board
- Online Resources
- Course Announcements
Student Manual (pdf)- Study Guide (pdf)
Unit 3
Sponsorship and Art
In Unit 2, we raised questions about the monolithic nature of the television industry, especially in the context of television programming—production values and authorship. In this unit, we continue our consideration of the relationship between art and commerce within the television industry; we look at the social implications of corporate concentration within this powerful medium, and we discuss the most obvious point of intersection among corporate, artistic and social values—advertizing.
Objectives
After completing this unit, you should be able to
- identify some of the main trends in broadcast technology and ownership, and analyses the possible social and political implications of those trends.
- determine the degree to which economic considerations govern or are complemented by artistic concerns on television.
- examine the potential impact of television advertizing on audiences.
- identify the constructs and biases, and the ideological nature, of television advertizing.
