RBC donates $250,000 to ARBRI
June 13, 2011
Calgary, Alta. (June 10, 2011) - RBC, through the RBC Blue Water Project, donated $250,000 to the Athabasca University in support of the Athabasca River Basin Research Institute.
"We need to dispel the myth that there is limitless water in Canada and start paying attention to our water consumption," says Bruce MacKenzie, regional president, RBC. "We are proud to be part of an initiative that gives organizations around the world a chance to make a difference, whether it's through education of water issues, watershed protection and clean-up or access to clean drinking water."
The Athabasca River Basin Research Institute (ARBRI) was established in 2008 to bring together diverse communities to help preserve a vital natural resource: water. The Institute strives to foster community awareness of the Basin's role and create a sense of ownership around its future by building local capacity for decision-making.
"Maintaining a clean, healthy river basin in times of economic development requires a balance where the quality, quantity and the politics surrounding distribution and wise use are of primary concern," says Dietmar Kennepohl, director, ARBRI. A collaborative and integrated approach to water research, coupled with active community engagement, is vital to the future success of Alberta's North."
The RBC Blue Water Project is a 10-year, $50 million commitment to support charitable organizations that are committed to watershed protection and providing access to clean drinking water.
On Friday, June 10, RBC will celebrate the second annual RBC Blue Water Day to recognize the amazing work being done by the RBC Blue Water Project grant recipients.
For more information about the RBC Blue Water Project, go to: http://www.rbc.com/bluewater
For more information, please contact:
Advisor Corporate Communications RBC
Manager, Communications and Media Relations
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Updated September 27 2013